Sirmax Group celebrated its 60th anniversary at its Cittadella Headquarters. The company, led by President and CEO Massimo Pavin, marked this milestone with a special event attended by notable guests such as Luca Zaia, President of the Veneto Region; European Parliament member Elena Donazzan; Leopoldo Destro, President of Confindustria Veneto Est; Massimo Bitonci, Undersecretary for Enterprises and Made in Italy; Antonio De Poli, Senate Quaestor; Roberto Marcato, Regional Minister for Economic Development; and Luca Pierobon, Mayor of Cittadella. A historic milestone that celebrates a constantly growing entrepreneurial and economic reality.
60 Years of Innovation
For 60 years, Sirmax, a leader in the production of high-performance thermoplastic compounds, has represented the union of a family business that was born from an idea of a visionary entrepreneur and has grown over time thanks to the collaboration and sense of unity of all its members.
Sirmax’s journey began in 1964 in Isola Vicentina with the founding of Sirte. In 1999, Sirte, founded by Lorenzo Coppola, was acquired by Maxplast, a company established in 1992 by the enterprising Pavin brothers, Massimo and Roberto. The merged company was renamed Sirmax and quickly grew into a major player in the global market by diversifying production, enhancing technological research, and expanding into new business sectors such as appliances, automotive, and electronics.
International expansion has been a defining characteristic of the company's history. Following the opening of a new facility in Tombolo (Padua) for the production of a variety of technical polymers, Sirmax began its globalization journey in the 2000s. In 2006, it established a greenfield plant in Kutno, Poland, followed by a facility in Jundiaí, São Paulo, Brazil in 2014, and another in Anderson, Indiana, USA in 2015. The expansion continued in India in 2017 with a joint venture with Autotech Polymers, part of the Tipco Group, a long-established company specializing in the appliance and automotive sectors with plants in Valsad (Mumbai) and Palwal (Delhi). This alliance, named Autotech Sirmax, allowed the group to establish a presence in the Asian market. In 2019, Sirmax inaugurated its second plant in Kutno, and in 2022, the second Anderson facility was officially launched.
In 2019, Sirmax also began investing in the circular economy with the acquisition of Microtec, a Venice-based producer of compostable and biodegradable compounds, and Società Europea di Rigenerazione (SER) of Salsomaggiore Terme, which operates a plant dedicated to post-consumer waste recycling. The company’s commitment to research continued with the creation of Smart Mold, a spin-off from the University of Padua which is 50% owned by Sirmax and assists customers in component design, material selection, and process optimization.
"The history of Sirmax," said President and CEO Massimo Pavin, "is a story of unexpected opportunities and the unique qualities of the people involved. But it is also a story of keen market awareness and the courage to invest. Sirmax would not have reached its current achievements without entrepreneurial tenacity and a cohesive team capable of executing ideas and business strategies."
Read more about Sirmax 60 years journey here
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